Sales Strategy & Enablement by Revenue.io

1077: The Resurgence of Face-to-Face Sales, with Steven Benson

Jul 21, 2022

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Steven Benson is the Founder and CEO of Badger Maps. As a tool for field salespeople, Badger Maps took a big hit because of the pandemic. However, now that many businesses are operating more freely, the industries that benefit the most from face-to-face sales are once again preferring this more traditional way to do sales. The need to ask questions and provide answers during large deals is simply better done in person. Steven also comments on the coming recession and what CEOs and sales leaders need to do to overcome it.

HIGHLIGHTS

Helping field salespeople with Badger Maps
In-person sales pick up again after the peak of the pandemic
The pandemic was an opportunity to learn new skills
Change messaging to weather the coming recession

QUOTES

Steven: "There's 17 ways to do this, they all work great. There's a reason that it wasn't the best way then. It was a fine crutch when we couldn't do anything else but, like I said, I can't think of one industry that's been like, oh, well now that we've figured out that this exists, when we fired this field sales team or we told them to all just work over Zoom from now on, I don't have one example of that happen."

Steven: "The people that do meet with you and want to meet with you probably have a higher probability of wanting to purchase your product, that's why they were engaging that way. But, if you don't use the time well and if you're not an expert, you're not bringing and delivering value to the client, then you're probably not really increasing your odds very much."

Find out more about Steven in the links below:

LinkedIn: https://www.linkedin.com/in/stevenbenson/
Website: https://www.badgermapping.com/