Why Drift's Dave Gerhardt Changed His Mind about Marketing Ops

Ever heard of a "boomerang" employee? Someone who left, and then later comes back to rejoin the company? We’ve had a few awesome boomerang stories during my time at Drift, but we just recently announced arguably our most significant one yet.

This week's guest is Dave Gerhardt (or DG), who just returned to Drift as our Chief Brand Officer. Dave helped build Drift into one of the most well-known brands in our industry, and then spent the last 2 years as CMO of Privy, which was recently acquired, 

That’s a pretty good boomerang story. 

In our conversation, we talk about how his views have evolved on Marketing Ops, how he thinks about measuring the unmeasurable in brand marketing, and which Marketing Metrics book is currently sitting on DG’s bookshelf.

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