Sales Maven Audience Engagement Strategy for Speaking Gigs - With Special Guest Laurie-Ann Murabito
Are your speaking gigs falling flat? It's time to revolutionize your audience engagement strategy. Nikki is joined by speaking and visibility coach Laurie-Ann Murabito to reveal how to captivate your audience and keep them on the edge of their seats.
Learn how to infuse your unique personality into your presentations and set clear goals that resonate with your listeners.
Nikki and Laurie-Ann discuss valuable techniques for crafting and delivering impactful speeches. Through the use of "speech blocks," you'll discover how to create a presentation that highlights your personality and authority while remaining flexible.
Laurie-Ann is an author, award-winning speaker, the woman behind Speak and Stand Out, and the Be In Demand podcast host.
Follow along as she shares her journey from winning a childhood smiling contest to coaching business owners on leveraging speaking opportunities with clients like Johnson & Johnson, the American Cancer Society, and more.
Whether you're speaking on stage or virtually, Laurie-Ann's tips will help you create an audience engagement strategy that turns listeners into loyal followers and clients. Get ready to transform your speaking skills and make a lasting impact!
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In This Episode:
[02:17] We're going to talk about how to have your audience on the edge of their seat when speaking.
[02:36] Laurie-Ann shares how she really was a reformed shy person who couldn't even make eye contact with others.
[03:02] She realized this behavior wasn't going to serve her and decided to make changes.
[04:19] Self integrity is one of her highest values. She ended up agreeing to speak at an event and shares her first experience.
[05:59] As she spoke, she improved and ended up being fully booked as a coach because of speaking.
[07:22] Laurie-Ann breaks down what Nikki would have to do to have her audience on the edge of their seats. She begins with journaling and body movement and music. This is part of her prespeaking routine.
[10:03] When crafting a speech she wants to bring out personality. Try to infuse a skill or hobby that will make you unique. Set a goal and decide where you want to go with the speech.
[14:02] When you're done with the speech, what do you want the listeners to do, think, and feel?
[14:44] The wisdom of building a speech in blocks.
[16:04] The beginning blocks are opening and authority. Teaching or learning is in the middle. You can teach three points with three pieces of data. The ending contains the call to action. Then closing.
[21:09] Nikki and Laurie-Ann discuss virtual speeches.
[24:40] What do you do when the audience isn't engaging? Course correct with a joke or something.
[26:31] Sneak in your experience and how to learn more.
[30:07] If you lose your place or forget the next thing you were going to say, no one is going to know but you.
[30:39] Laurie-Ann loves nature, the ocean, and hearing success stories from her audience.
[32:08] We learn about the smiling contest.
[34:50] Laurie-Ann shares a little about the upcoming Speaking Monetization Tips podcast.
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Find Laurie-Ann:
Rethink Your Leadership: Influence Your Team to Empower and Promote Engagement