Retail Media & DSP: What Brands Need to Know Ft. The Trade Desk - VENDO Velocity Podcast Ep. 169

In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead. Topics Covered: What does The Trade Desk do? (1:34) What determines the level of data that each retailer gives to TTD? (3:24) What type of brands are best suited for Retail Media? (10:05) Best Practices for Retail Media Ad Campaigns vs D2C (13:35) Landscape of Retail Media moving forward (16:11) Speakers: Becky Gesswein, Retail Data Partnerships Director, The Trade Desk Matan Laredo, Lead Programmatic Advertising Manager, VENDO Chase Snider, Walmart Programmatic Specialist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™