In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.

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Timestamps:

• (00:00) - Intro
• (01:03) - Who is Casey Hill?
• (01:46) - Casey’s background.
• (03:48) - What is institutional consulting?
• (06:31) - What is ActiveCampaign?
• (08:40) - Difficulties for SaaS companies in acquiring new customers.
• (10:30) - Does the LTV and the payback period make sense any longer?
• (12:40) - Can new companies enter a mature market?
• (14:46) - Pros and cons of marketing initiatives for established brands.
• (16:53) - How to stay focused on things that matter.
• (20:16) - Channels that didn’t work that well.
• (22:19) - How to get people excited about LinkedIn.
• (27:15) - Thoughts on organic search.
• (29:32) - What content types should companies experiment with?
• (31:30) - Casey’s thoughts on outsourcing.
• (33:52) - Competition monitoring.
• (37:37) - Use cases of generative AI.
• (40:20) - The future of growth for SaaS companies.
• (44:07) - Learn more about Casey and ActiveCampaign and get in touch.
• (44:55) - Outro

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Useful Links:

Website: https://www.activecampaign.com/

Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/

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Stay Tuned:

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