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The Power of Categories in Tipping
- Categories powerfully influence tipping behavior, as seen in a coffee shop experiment.
- Offering choices like "puppies vs. kittens" increased tips by engaging customers' inherent need to categorize.
Babies and Categorization
- Psychologist Lisa Oakes's study showed babies' categorization abilities.
- Babies looked longer at pictures of dogs after being shown multiple cat pictures, demonstrating their ability to distinguish categories.
Importance of Categorization
- Categorization is fundamental for navigating daily life and is often overlooked.
- Without categories, familiar objects would appear strange, and the world would feel alien.