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Ep.499 ~ The Value of Fame vs. The Value of Influence ~ Lindsey Heppner

Apr 7, 2021
Lindsey Heppner, founder of the influencer agency VAMPPED, shares her journey from modeling to pioneering influencer travel tours. She discusses the impact of her near-death experience on her priorities and her approach to cultivating authentic relationships in the influencer world. Lindsey highlights the superior ROI of influencer marketing over traditional ads and offers tips on spotting genuine influencers. She emphasizes the importance of building influence through community and service, rather than just chasing fame.
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ANECDOTE

Near-Death Pivot To Entrepreneurship

  • Lindsey pivoted from design to social media after a near-death car crash made her realize she needed to create her own path.
  • She used her surf-industry network to make content, then started managing influencers who began getting paid for posts.
ANECDOTE

The First Influencer Travel Tour

  • Lindsey pioneered influencer travel tours starting in 2014 after convincing a brand to sponsor a Hawaii trip.
  • That first trip went viral and led to 23+ subsequent influencer trips and a new business model.
ANECDOTE

Crash That Redefined Purpose

  • Lindsey survived a 2014 crash with fractured vertebrae and paralysis risk but recovered, which shifted her purpose.
  • The experience pushed her to build a business rooted in integrity and to protect talent from industry exploitation.
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