The power of creating a "copy bank" to get inside your dream customer's head
Why it's so important to speak your customer's language
How to get people to "hear" you before they hire you
Why you need to keep the purpose of what you're creating in mind before you ever start writing
The power of patience & giving yourself permission
Why mindset matters more than you think
How to know whether or not your copy is hitting the mark
Screw The Nine To Five