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Disaster Zone

Risk and Crisis Communications

Dec 20, 2022
The podcast explores risk and crisis communications, focusing on topics such as hazard vs outrage, radiation exposure, understanding crisis details, improving communication, effective risk communications, and the power of sharing knowledge.
51:56

Podcast summary created with Snipd AI

Quick takeaways

  • Effective risk and crisis communication requires considering both the dangers associated with a situation and the level of emotional upset it causes in people.
  • Crisis communicators should acknowledge uncertainty, avoid projecting excessive confidence, and demonstrate respect to build trust and credibility.

Deep dives

The Distinction between Hazard and Outrage in Risk and Crisis Communication

Peter Sandman emphasizes the importance of understanding the distinction between hazard and outrage in risk and crisis communication. He explains that effective communication requires considering both the dangers associated with a situation and the level of emotional upset it causes in people. Sandman divides the communication responses into four quadrants: outrage management, trying to calm people down when the danger is low but the upset is high; riling people up when the danger is high but the upset is low; crisis communication, guiding people through a situation where their justified upset aligns with real danger; precaution advocacy, warning people about risks they may be ignoring. By recognizing and addressing these different aspects, effective risk and crisis communication can be achieved.

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