BILL Chief Product Officer, Irana Wasti - Building Finance Solutions for Small Businesses
Mar 4, 2024
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A discussion with Irana Wasti, Chief Product Officer at BILL, covers strategies for success in fintech product management. Topics include building for small businesses, managing product organizations, leveraging AI, and measuring growth and customer value. Learn about the challenges and opportunities in serving small businesses, the significance of product strategy, and tips for values-based interviewing.
Successful product management in fintech requires understanding customer needs and translating innovations into simple solutions.
In product development for small businesses, focusing on customer feedback and maintaining a customer-centric approach is crucial for success.
Deep dives
Overview of Irana Wasti's Product Management Journey
Irana Wasti is the Chief Product Officer of Bill, known for automating back office finances for small and mid-sized businesses. With over 20 years of experience in product management, including roles at Typeform, GoDaddy, and Intuit, she focuses on solving pain points for small business owners worldwide.
Challenges in Product Management in FinTech
In the fintech industry, product managers tackle complex problems for customers who may lack deep understanding of financial intricacies. Irana emphasizes the importance of focusing on customer needs and translating fintech innovations into simple solutions that address customer pain points. It is crucial to bridge the gap between exciting technology advancements and customer-centric solutions.
Customer-Centric Product Development
At Bill, the key to product development lies in understanding and listening to customers. Irana highlights the significance of talking directly to customers, observing their needs, and translating their requirements into innovative technology solutions. Leveraging support and sales team feedback and maintaining customer-centricity are central to product success.
Strategic Product Organization at Bill
At Bill, the product organization is centered around an end-to-end mindset that emphasizes thinking holistically about product features. Integration of shared services and components enhances product development efficiency. Irana prioritizes aligning the organization with the product strategy to drive successful outcomes and customer-focused experiences.
In today’s episode, Joshua Benadiva hosts Irana Wasti, Chief Product Officer at BILL. Irana was previously the Chief Product Officer at Typeform and President of GoDaddy EMEA.
In this episode you will hear about:
- How to be a successful product manager in fintech
- How Irana measures and implements successful strategies for building for small businesses
- Best practices for managing product organizations in fintech
- BILL's strategy to provide value as a full-stack financial operations platform
- How BILL leverages machine learning and AI throughout its product
- How to lead a product-led growth team and how to measure success, activation rates, and customer value
For more FinTech insights, follow us on
WFT Medium: medium.com/wharton-fintech
WFT Twitter: twitter.com/whartonfintech
WFT Instagram: instagram.com/whartonfintech
Josh's Twitter: @josh_benadiva
Josh’s LinkedIn: www.linkedin.com/in/jbenadiva/
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