In episode 13, the hosts introduce the expanded PILLAR podcast and discuss their individual focuses. They also provide an update on the company's international expansion and the launch of the TRAACS Magnesium product iteration. The hosts explain the benefits of TRAACS Magnesium and announce a research study with the Israel - Premier Tech Pro Cycling Team and WHOOP. The conversation discusses the partnership with performance technology, research and development, the focus on cycling, and the depth of sports science in cycling.

Takeaways

The partnership with performance technology company WHOOP and - Israel Premier Tech will bring exciting research to life.

The study on the intervention of Triple Magnesium, specifically magnesium glycinate, aims to develop and offer new products.

The research aims to publish peer-reviewed research and provide early insights and trends from the data.

Cycling teams go to great lengths to optimise athlete performance, and the depth of sports science in cycling is impressive.

Chapters

00:00 Introduction and Welcome

03:03 Expanding the PILLAR Podcast

05:01 Host Focus: Damien's Conversations with Entrepreneurs

06:17 Host Focus: Dan's Conversations with Experts

07:09 Host Focus: Pip's Practical Approach

08:24 Company Update: PILLAR International Expansion

16:04 Product Iteration: Triple Magnesium

26:03 Introduction of TRAACS Magnesium

27:43 Benefits of TRAACS Magnesium

42:06 Summary of TRAACS Magnesium Benefits

43:18 Partnership with Israel - Premier Tech Pro Team

44:32 Research Study with Israel - Premier Tech

46:13 Partnership with Performance Technology

46:55 Research and Development with WHOOP

47:23 Focus on Cycling

48:21 Depth of Sports Science in Cycling

49:12 Conclusion

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