Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods and lean into digital.
In this episode of the FINITE Podcast, we talked to Jaime Punishill who is currently CMO at Lionbridge, where he undertook a digital transformation upon starting. Jaime tells us how he deconstructed the old marketing function at Lionbridge and reformed it in a modern, dynamic way.
Lionbridge is a world leader in localisation and translation for brands, and with over 5000 employees around the world, the digital transformation of their digital marketing and online presence was no small feat.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS