In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
00:34 – There’s been a chatbot craze since 2016
00:49 – Eric explains what a chatbot is
01:15 – Chatbots can understand the basic level of support
01:22 – Eric shares how chatbots work in regards to marketing
01:50 – The best version of chatbots
- 02:05 – It’s not a 100% automated bot
02:15 – A human element combined with chatbot is what works best
02:21 – How you type within the chat can be a very meticulous process
02:26 – Neil shares his experience outsourcing this to the Philippines
02:37 – Have someone who can nurture the chatbot interaction
02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots
- 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
- 03:38 – At the moment, bots are still imperfect and will fail at times
- 03:51 – Eric reads a sample chatbot message
04:14 – Chatbots are not gaining traction
04:27 – Use the ones that are a bit aggressive, like Intercom and Drip
04:46 – Neil shares why having a more aggressive bot is better
05:21 – It is still your job to convert people
05:29 – Use chatbot to your advantage
05:34 – That’s it for today’s episode!

3 Key Points:

Chatbot can offer a very basic level of support which can work to your advantage.
Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.

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