Ep.174: AI Revolution: AI-Driven Fitness, Sales, and Marketing with Scott Rawcliffe

In this episode, Jenny and John chat with fitness marketing expert Scott Rawcliffe to explore the game-changing role of AI in the fitness industry. Scott breaks down how AI tools are revolutionizing personalized workouts, virtual training, and content creation for fitness businesses. Plus, he shares insights into the future of AI and how smaller fitness operations can leverage this technology without breaking the bank.

A.I. Tools List For Fitness Professionals

Things in the world of AI are changing so fast, so this list may not always have the most up-to-date. Scott’s suggestion is to pick 1-2 tools and start integrating them into your daily/weekly tasks.

All of these are tools Scott has spent at least 5-10 hours testing. The ones in RED are the ones that I’m either currently using or have spent more than 10 hours using.

1. ChatGPT

Description: ChatGPT is an advanced AI language model designed to help fitness professionals create engaging content, answer client questions, and even craft workout plans. It can be used to write emails, generate social media content, or provide clients with helpful fitness tips. With its conversational nature, it’s an essential tool for handling customer queries, automating responses, and creating personalized client communication.

2. Claude

Website: Claude by Anthropic

Description: Claude is a conversational AI assistant that helps fitness professionals by providing quick insights, generating workout and nutrition content, and automating client interactions. Claude can also be used for brainstorming session ideas, outlining educational content, or even drafting blog posts for your fitness business.

3. Gemini

Website: Gemini by Google DeepMind

Description: Gemini is an AI tool by Google DeepMind designed for complex problem-solving and planning. For fitness professionals, Gemini can assist with business strategy, client journey mapping, or optimizing fitness program designs. It’s still an evolving tool, but its deep learning capabilities make it an exciting option for large-scale planning.

4. Perplexity

Website: Perplexity AI

Description: Perplexity is an AI-powered search engine and chatbot that helps fitness professionals quickly research new trends, find workout data, or explore health studies. It provides fast, comprehensive answers to detailed questions, saving time when looking for the latest research or best practices in the fitness industry.

5. Poe

Website: Poe by Quora

Description: Poe is a platform that offers access to various AI chatbots in one place. Fitness professionals can use Poe to get quick answers from different AI models for diverse needs—whether it’s nutrition planning, exercise tips, or marketing ideas. It’s a handy tool when you want to test out different AI responses and find the best solutions for your business.

6. MidJourney

Website: MidJourney

Description: MidJourney is an AI tool focused on generating stunning visual content. For fitness professionals, it’s a fantastic way to create custom images for social media, promotional material, or even branding elements for fitness programs. With its ability to create high-quality, unique visuals, MidJourney can elevate your brand’s online presence.

7. DALL-E

Website: DALL-E by OpenAI

Description: DALL-E is an AI image generator that allows fitness professionals to create custom images based on text prompts. This can be useful for creating branded visuals, workout illustrations, or promotional graphics. DALL-E helps those without design skills quickly generate attractive, personalized content for their fitness business.

8. OpusClip

Website: OpusClip

Description: OpusClip is an AI-powered tool that helps fitness professionals repurpose long-form videos into short, engaging clips. Perfect for those creating workout tutorials or fitness vlogs, OpusClip automatically edits your videos into bite-sized pieces for social media, saving you hours of editing time while keeping content fresh and engaging.

9. Canva

Website: Canva

Description: Canva is a design tool that integrates AI to help fitness professionals create high-quality marketing materials, social media posts, workout planners, and more. With its easy-to-use templates and intuitive drag-and-drop interface, Canva is ideal for creating branded content, even if you don’t have a design background. Its AI features include image suggestions, automatic formatting, and design enhancements.

10. Lumen5

Website: Lumen5

Description: Lumen5 is a video creation platform powered by AI, making it easy for fitness professionals to turn blogs, articles, or written content into engaging videos. You can create quick workout tips, fitness insights, or motivational videos to share on social media without needing advanced editing skills.

11. Jasper

Website: Jasper

Description: Jasper is an AI-powered copywriting tool that helps fitness professionals write blog posts, social media updates, emails, and even ad copy. It's perfect for those who struggle with content creation or want to streamline their marketing efforts by generating persuasive, high-converting copy quickly.

12. Descript

Website: Descript

Description: Descript is an AI-powered video and audio editing tool. Fitness professionals can use Descript to edit workout tutorials, fitness vlogs, or podcasts with minimal effort. Its transcription feature allows you to edit video by editing the transcript, making it user-friendly and efficient for quick content production.

13. Copy.ai

Website: Copy.ai

Description: Copy.ai is another AI-driven writing assistant that helps fitness professionals create compelling marketing copy, client emails, social media content, and even product descriptions. With easy-to-use templates, you can quickly draft content tailored to your fitness business's needs.

14. Pictory

Website: Pictory

Description: Pictory is an AI tool that allows fitness professionals to turn long-form content like workout videos, seminars, or classes into shorter, social-media-friendly clips. With automatic highlights, captions, and editing, Pictory is perfect for sharing quick tips, teasers, or promotional content on Instagram or Facebook.

15. Synthesia

Website: Synthesia

Description: Synthesia is an AI video creation platform that generates professional-looking videos with AI avatars and voiceovers. Fitness professionals can use this to create explainer videos, client onboarding tutorials, or educational content without the need for cameras, actors, or a professional studio.

16. Runway

Website: Runway

Description: Runway is an AI-based video editing tool that simplifies complex editing tasks like color correction, motion tracking, and green screen removal. Fitness professionals can use Runway to create high-quality workout videos or promotional clips with minimal post-production effort.

17. Quillbot

Website: Quillbot

Description: Quillbot is an AI writing tool designed to paraphrase, summarize, and improve the clarity of your content. It’s a handy tool for fitness professionals who need to generate a lot of written content like blogs, client guides, or newsletters and want to ensure their language is clear, concise, and engaging.

18. Tome

Website: Tome

Description: Tome is an AI-powered storytelling tool that helps fitness professionals create visually stunning presentations, pitch decks, and promotional materials. With AI-generated layouts and text, it’s perfect for those who want to present their fitness business or programs in a polished and professional way without hiring a designer.

19. Beautiful.ai

Website: Beautiful.ai

Description: Beautiful.ai is an AI-driven presentation software that helps fitness professionals quickly build stunning, professional presentations. It’s ideal for creating visual pitches, fitness program overviews, or seminar decks. The tool automatically formats and designs slides for a cohesive and engaging look.

20. MarketMuse

Website: MarketMuse

Description: MarketMuse is an AI content research and optimization platform that helps fitness professionals create SEO-optimized blog posts, articles, and content. It analyzes trends, competitors, and keywords, ensuring your fitness website ranks high in search results, helping to attract more clients.

21. Vidyo.ai

Website: Vidyo.ai

Description: Vidyo.ai automatically turns long videos into short, engaging clips optimized for social media. Fitness professionals can use this to create bite-sized snippets from workout classes, client testimonials, or educational content for Instagram, TikTok, and YouTube Shorts.

22. Surfer SEO

Website: Surfer SEO

Description: Surfer SEO is an AI-powered tool that helps fitness professionals optimize their website content for search engines. It provides keyword suggestions, competitor analysis, and content recommendations, ensuring your fitness-related articles, blog posts, and landing pages rank higher on Google.

23. DeepBrain AI

Website: DeepBrain AI

Description: DeepBrain AI is a platform that allows fitness professionals to create AI avatars for personalized client interactions, virtual coaching, and customer service. With AI-powered virtual trainers, you can engage with clients in a new, interactive way that enhances the fitness experience.

24. HyperWrite

Website: HyperWrite

Description: HyperWrite is an AI writing assistant that helps fitness professionals generate content faster, from blog posts to social media updates and emails. With its smart suggestions, HyperWrite helps you create copy that connects with your audience and conveys your fitness expertise without much hassle.

25. Grammarly

Website: Grammarly

Description: Grammarly is an AI-powered writing assistant that helps fitness professionals ensure their content is grammatically correct, clear, and engaging. Whether you're writing newsletters, social media posts, or client communications, Grammarly ensures you come across as professional and polished.