Just like it's nearly impossible to push a rope across a gym floor, some business strategies feel forced and difficult when you should be "pulling the rope" instead. Business owners often don't realize when they're trying to push a rope in their business - forcing solutions that feel hard, risky, and resource-intensive.
Thinking Time:
- Where am I trying to push a rope in my business?
- What feels hard right now?
- What am I frustrated about in the business?
- What fires do I feel like I need to continually put out?
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