004 - How to get your vegan business in the news (with Eden Green PR)

Dec 3, 2020

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Join us for our vegan PR masterclass with Caroline from Eden Green PR.

Today's episode is a little longer than usual because I'm sharing a masterclass that we recorded for Vegan Business Tribe with Caroline Burgess-Pike from Eden Green PR on 'how to get your vegan business in the news'. Now, one of the biggest questions we get asked at VBT is 'How do I get my business OUT THERE?' Because when you first start a vegan business, you spend a lot of time focusing on your product and your service but you don't always have those skills in place to then get your product in the news. If this is you, then we're going to change all that in this episode.

So first we look at how to work out what's actually newsworthy about your business - and the truth is, your company JUST BEING VEGAN is no longer a news story. Once you've worked out what that newsworthy hook is, we then go on to talk about the practical side of getting your business in the news: how to approach editors of magazines and online news outlets, how to connect with influencers on Instagram and YouTube, all the really hands-on practical stuff. This is really one to listen to with your notebook nearby!

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!