C&C Pod - Talking Retail Media with Kiri Masters

Welcome everyone to another episode of Cocktails & Commerce. This week Kiri Masters joins us to mix up a ‘Walk in the Park’ mocktail and talk about the world of retail media and how it is poised to change quickly.

Kiri was the founder of Bobsled Marketing, an agency focused on helping marketplace sellers with their strategy to compete and gain exposure. Bobsled was acquired in 2022, and Kiri is now host of the ‘Retail Media Breakfast Club’ - a daily podcast and newsletter focused on the retail media landscape. She is also a contributor to Forbes.

Please pour yourself something to sip along with us and enjoy the conversation.

Chapters:

* Introduction and the ‘Walk in the Park’ mocktail

* Hey Kai, Retail Media

* The Fractured Retail Media Landscape

* The Dominance of Amazon and Walmart

* Brands' Perspectives on Retail Media Spending

* Technology Solutions in Retail Media

* Impact of Retail Media on the eCommerce Customer Experience

* The Future of Retail Media Advertising

* Evolving eCommerce Experiences and the impact of Agentic agents on Retail Media + The Role of Loyalty Programs in AI Shopping

* Some Personal Insights from life in Thailand

The Walk in the Park mocktail:

1 ½ ounces mango puree

¼ ounce simple syrup (1:1)

½ ounce fresh orange juice

½ ounce fresh lime juice

Garnish - slice of mango & mint sprig

Steps:

Add ingredients to a cocktail shaker, add ice, and shake vigorously until chilled. Strain in a cocktail coupe or other cocktail glass

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