Raditya Wibowo: Gojek Chief Transportation Officer, Founder MAKA Motors & How Hard Can It Be? - E468

Raditya (Dito) Wibowo, CEO & Founder of MAKA Motors, and Jeremy Au discussed:

1. Gojek Chief Transportation Officer: Raditya describes his seven-year tenure rise from managing a nascent on-demand transportation service from the modest two-story home HQ with only 2 toilets to becoming Chief Transport Officer. Developing Gojek's first dynamic pricing algorithm was key to beating competition from traditional and emerging tech players. His strategic thinking was pivotal in navigating these emerging problems, including how to navigate the demand vs. supply aspects of Ramadan.

2. Founder MAKA Motors: Dito shared how he founded an electric motorcycle startup nd the transition challenges from software to hardware. He detailed the design principles tailored to meet Indonesian market demands and consumer behaviors. Strategic decisions include customer personas, in-house R&D vs. outsourcing and managing component assembly logistics. His industrial engineering background has also influenced his approach to solving complex problems at the company.

3. How Hard Can It Be?: The phrase "How hard can it be?" encapsulates his entrepreneurial spirit, strategic planning and resilience. He shares how his early consulting experiences at McKinsey shaped his later thinking, as well as how he has had to think on his feet to overcome multiple startup challenges.

Jeremy and Dito also explored the importance of adapting business models to changing market conditions, continuous learning for consumer needs, and the personal commitment to become comfortable with uncertainty.

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