GTM 67: Stop and Celebrate Your Wins with Scott Gifis

Nov 7, 2023

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Scott Gifis is currently the CEO at NoFraud, formerly the President and COO at frame.io (bought by Adobe) and prior to that, he was the president at AdRoll for 6 years. Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus. Today Scott advises for nearly a dozen SaaS companies.

What You Will Learn:

Stop and celebrate your wins.
The power of your influence.
Unlocking team building successfully as a leader.
Knowing when to part ways with your early employees.
When to bring on a COO / Head of RevOps and the common pitfalls.

Highlights:
(4:51) balancing work / life priorities.

(10:03) Impactful moments in Scotts career that led him to run large behemoths.

(16:01) Flying back to his younger self.

(22:18) Knowing where your influence affects your employees.

(29:32) The best team building strategies.

(42:48) When to bring on a COO / Head of RevOps.

(54:37) The problems with hiring an enterprise leader to run your startup.

Guest Speaker Link:
Scott's Linkedin: https://www.linkedin.com/in/scottpgifis/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Our Sponsor
Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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