Marketing In Times Of Crisis: Embracing Empathy Is The Key To B2B’s Future

Today’s business leaders are looking to cut marketing costs while also achieving growth. They demand marketing to show ROI. And yet, every day, we are getting asked to promote our products and services in ways that may not work. In order to bridge this gap, the courageous marketer is focused on demonstrating business value to executives by making customers the heroes of the stories they tell. Because brilliant marketing leaders know that by focusing on customer value, we deliver better outcomes for the entire business.

In this presentation, which was first given at the B2B Sales & Marketing Exchange online experience, bestselling author Michael Brenner shares why the future of marketing is about activating the storytelling talent and expertise of your customers and employees. Learn:

• How we can start to re-define marketing as a strategic asset for business growth;
• How to grow your brand’s visibility and close new business in the midst of all the noise; and
• A powerful framework you can use to rally the entire organization around the customer.