FEAR & GREED | Business News One On One: Brittney Saunders, the original influencer
Aug 20, 2025
Brittney Saunders, a former teen YouTube influencer turned successful entrepreneur, shares her remarkable journey. She discusses the evolution of social media and how she transitioned from content creation to launching Fayt the Label. Brittney reveals the challenges of building a fashion brand, emphasizing the importance of passion and persistence. She also delves into financial management strategies for entrepreneurs, highlighting tools like Xero to streamline operations. With insights from her book, Just Getting Started, Brittney offers a wealth of inspiration for aspiring business owners.
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From Dropout To Million-Subscriber Creator
- Brittney dropped out of high school and worked 20+ jobs between ages 14 and 21 while building a YouTube channel as a side hustle.
- Her channel grew from 80,000 to over a million subscribers after she quit her job and hustled full-time for three years.
Consistency Scales Audience Growth
- Upload consistently and frequently to grow an audience: Brittney posted four to five videos a week.
- Consistent effort turned her channel from 80k to a million over three years.
Garage Startup To Fashion Brand
- Brittney launched Fate the Label at 24 from her garage without business experience and taught herself everything.
- She hired a friend to pack orders and learned supply, shipping and operations by Googling and talking to people.
