"A great CRO builds a system where revenue is not the outcome of heroics, but the result of a repeatable process." - Ben Horowitz

Advisor, consultant, and business and financial guru Matt McHale is making his triumphant return to the show after far too long of an absence and we intend to make good on the time that we have. During today's discussion, Matt and Jay are taking a look at what a Chief Revenue Officer is, what that position does, and what it means for their company. Through the lens of that topic, the discussion also moves into how a CRO can benefit the sales staff so that they have as much time as possible to be out making sales, understanding the dynamics of relationships and being able to look back and see that relationship dynamic with clarity, and the future of business technology with a particular emphasis on AI. We're going around and around with Matt McHale today and we hope you'll be excited for Part 2 after listening to this episode of The Culture Matters Podcast.

Season 85, Episode 1010: Guest: Matt McHale: What is a Chief Revenue Officer? Part 1