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Second Time Founders
E51 Artifact’s death, rabbit r1 + building hardware companies, second+ to market has the real startup advantage
Jan 16, 2024
Discussion on the emotional rollercoaster of being a founder and the demise of Artifact, speculation on the reasons behind the discontinuation of an app, comparison of algorithmic feeds to social apps, challenges faced by second-time founders and marketing wisdom war stories.
55:01
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Quick takeaways
- Being financially prepared and having a well-produced marketing asset are crucial for a successful product launch.
- Recognizing the impact of marketing and storytelling can create excitement and generate interest in a product or brand.
Deep dives
Launching a product requires careful timing and preparation
When launching a product, it is crucial to carefully time and prepare for the release. This involves having the product ready to ship and ensuring that enough inventory is available. The example of the Revinar One launch highlights the importance of being financially prepared and having a well-produced marketing asset, such as a video. Additionally, understanding the target market and their needs is key to successful product launch.
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