Why Growing Your SaaS Is Like Growing Your Child with Ben Dowling of IPinfo

What makes great SaaS companies thrive? Every business has its own story.  But there’s one thing they all share, and that is a passionate founder who wants to solve a problem or cover a need. That is the case for Ben Dowling of IPinfo, who shares his company journey with the audience.

In this episode, we discuss:

• How can IP data help your business?
• Building a business where you love to work 
• Bootstrapping versus funding
• An effective hiring strategy
• How to approach sales in SaaS

How Can IP Data Help You?

IP data has plenty of uses, from website personalization to customizing website language, and currency and in cybersecurity, attacks on your network. Effectively, IP data also helps you gather more information and make more cost-effective decisions, deliver a better customer experience, and improve business advertising.

We focus as a company on making sure our data's great and then leaving how customers want to use it to them. And there are a bunch of different use cases that it's useful for - Ben Dowling

Take Your Time

So many entrepreneurs try to move too quickly when building their businesses. Instead, try growing your company little by little, to the point where it makes enough money to support you. That allows you to create an enduring business where you love to work and don't need to rely on investors and instead can keep bootstrapping that company.

I wanted to create something that I wanted to work on, a company where I wanted to work, the environment that I wanted to work in, and I was in no rush to see how big we can make it in a couple of years - Ben Dowling

Bootstrapping Versus Funding

Raising money gives you a bunch of resources you can use. Funding can also be critical in some industries where you have well-funded competitors. However, bootstrapping allows you to grow your business slowly, experiment with different opportunities, and explore the problem you’re trying to solve.

The nice thing with going at the pace that we're going at, which is quick for a bootstrap business, is that you get to identify opportunities as you go along. You incrementally build out what you're working on, and you have more time to explore the problem - Ben Dowling

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