Essential Ingredients Podcast 071: Community Baked In: PACHA Bread's Secret Ingredient with Maddie Hamann
"It's a really interesting thing to figure out how to communicate the essence of something like [Pacha Bread] and the heart of what the product is. It's a bread that could heal the planet and could heal our bodies. It's something really magical."–Maddie Hamann
Sometimes the best things in life take time to rise, especially when you're trying to build something people truly crave. If finding your people or turning loyal customers into true believers seems out of reach, you may just need a new approach to building community around what matters.
Maddie Hamann left ocean science behind and got her hands messy by turning a simple, two-ingredient bread into a business that feeds both people and purpose. Her journey from a small kitchen to a nationwide brand proves that embracing transparency, adaptability, and values can transform skeptics into superfans.
Ready to see how the right mix turns business into a movement? Grab a slice of Maddie's journey: jumping from academia to business, starting with almost nothing, adapting during a pandemic, the secrets behind simple bread done right, community-focused marketing, new product launches, and making business work with your spouse.
Meet Maddie:
Maddie Hamann is the co-founder and Director of Marketing at PACHA Bread, a company renowned for its organic, gluten-free bread made from sprouted buckwheat and sea salt. With a background in oceanography, Maddie transitioned from academia to entrepreneurship, leveraging her skills in storytelling and communication to build a successful e-commerce business. Under her leadership, PACHA Bread has expanded its reach nationwide, offering innovative products that align with sustainable and regenerative farming practices. Maddie's commitment to high-integrity operations and her ability to connect with consumers have been pivotal in Pacha's growth and impact.
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Episode Highlights:
02:23 PACHA Journey: Starting the Business and Navigating COVID
07:19 Building a Loyal Customer Community
13:11 The Power of Story: Real People, Real Brand
16:24 Navigating Career Shift— From Oceanography to Entrepreneurship
19:46 Co-Founders, Value, and Business Growth
22:00 New Products: Tortillas and Retail Expansion
24:30 Working with Your Spouse: Rewards and Challenges