Outbound Squad Why your outbound messaging doesn't land
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Aug 12, 2025 Discover how to make your outbound messaging resonate with potential buyers. The discussion dives into the levels of relevance in sales messaging, highlighting the need for tailored content that speaks directly to buyer personas. Learn how AI tools can elevate your outreach efforts and improve engagement. Transform your sales strategy by applying these insightful techniques!
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Messaging, Not Deliverability
- If no one replies to your cold outreach, the problem is usually your messaging.
- Jason Bay says deliverability or spam filters rarely explain poor response rates.
Relevance Levels Framework
- Jason Bay outlines ranked relevance levels from product (level zero) to individual (level four).
- Use this hierarchy to decide how much personalization your outreach needs.
Always Include Persona And Industry
- Always include persona and industry language in outreach to overcome buyers' skepticism.
- Jason Bay says persona plus industry is an absolute must for effective messaging.