The Future of Fundraising: Diversity and Donor Equity

Diversity, Equity, and Inclusion (DEI) in fundraising is more than a trending buzzword—it’s a litmus test for the values driving nonprofit organizations. In this eye-opening discussion between Julia Patrick and Tony Beall, the hosts confront the nonprofit sector’s struggle to break free from its traditional donor stereotypes. Tony launches the discussion with, "DEI is not a project or program—it’s norms and culture. It has to breathe within every facet of your organization, starting at the top." The conversation unearths the uncomfortable truth that many nonprofits continue to approach philanthropy with a narrow focus on wealthy white donors, sidelining diverse voices.

Julia highlights a glaring oversight, recounting her shock at boards serving predominantly Hispanic communities yet lacking Spanish-speaking members. "How can you make decisions for a population whose language you don’t even speak?"  Her hard-hitting critique calls out the urgency for inclusivity in nonprofit leadership.

Tony provides actionable insights, championing “donor equity,” which shifts the focus from the dollar amount to donor engagement. He recalls the transformative impact of inclusive marketing materials, such as showcasing individuals using adaptive devices—a step that left him "teary-eyed." The key takeaway you’ll get? Representation matters at every level, from boardrooms to promotional campaigns.

The dialogue pushes organizations to adopt DEI as a core value, not just a fleeting initiative. "Call it out when it’s missing, celebrate when it’s present," Tony says, reminding nonprofits that fostering inclusivity requires persistent advocacy and intentionality.

You’ll discover how this conversation is both a wake-up call and a road map for nonprofits eager to build authentic, inclusive relationships with their donors and communities. Let’s move beyond checking boxes—this is a chance to redefine the future of fundraising.

Find us Live daily on YouTube!

Find us Live daily on LinkedIn!

Find us Live daily on X: @Nonprofit_Show

Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.com
Visit us on the web:The Nonprofit Show