Market Competition and Strategic Missteps

While Ola Electric initially captured a substantial share of the electric two-wheeler market, it has struggled to maintain its position against legacy competitors like Bajaj and TVS. These companies have strategically waited to enter the market, allowing Ola to pave the way, and are now capitalizing on its service failures and pricing strategies. Bajaj and TVS have improved their market share significantly by emphasizing affordability and better service networks, directly challenging Ola's premium pricing. To improve its prospects, Ola must reassess its production scale and customer support, learning from the strategies employed by its competitors to ensure sustainable growth.