n the latest in our NDA Meets podcast, Editor Justin Pearse sits down with James Hill, Chief Commercial Officer, Exte.

With an industry career spanning twenty years, James is two months into the new job, with responsibility of driving growth in new markets as the Spanish-born adtech company embarks on ambitious global expansion. 

The conversation covers subjects including: how Exte is planning to solve the disconnect between media, technology and creativity in digital advertising; the role of AI-enhanced contextual targeting; the fragmentation of CTV advertising and its solution; innovation in ad formats; and the challenges and opportunities of cookieless advertising. 

"With contextual 2.0, if you can provide macro targeting at scale - we read 4 million URLs every day - we can understand the exact sentiment of that content, build a sophisticated targeting model and then overlay that with attention-grabbing formats and guaranteed KPIs, you have a very compelling proposition for a world post cookie."