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The @MarketingMax Show
#10 - Ask Max - Marketing B2B SaaS, Fractional CMOs, Marketing Women's Jewelry To Men & More...
Mar 16, 2024
Max answers questions on marketing B2B SaaS, hiring a Fractional CMO, and marketing women's jewelry to men. Strategies discussed include driving demo calls, product promotion, utilizing fractional CMOs, and digital transformation insights.
19:26
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Quick takeaways
- Utilize LinkedIn Sales Navigator and daily engaging content to drive demo calls for B2B software targeting tech companies' chief people officers.
- Fractional CMOs offer cost-effective marketing solutions, especially beneficial for start-ups seeking flexible and diverse guidance.
Deep dives
Effective LinkedIn Strategy
To drive demo calls for B2B software targeting tech companies' chief people officers, the first step is using LinkedIn Sales Navigator to connect with potential leads. Creating engaging daily content for accepted connections builds awareness and trust. Additionally, starting a podcast and featuring industry professionals can further engage prospects by offering valuable insights and solutions.
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