Groupon, VivaReal, Nomad: Lucas Vargas spent over a decade sharpening his growth playbook for startups in Latin America.

The end result is the true embodiment of founder mode. Be it product or marketing decisions,  Lucas went against the grain and trusted his intuition on the road building Nomad, a bank for Brazilians who include dollarization in their financial life planning.

2 million customers later, Nomad is expanding its offers and combining financial and travel services. This episode is a masterclass on startup growth in Latin America: what has and hasn't changed in the past decade, and how to face prioritization and metrics as your startup expands.

What you’ll hear in this episode:

– What didn't change about growth in the past decade for Lucas;
– What both of us think about Paul Graham's founder mode;
– What was the fundamental ingredient when going from (Series) A to B;
– The difference between VivaReal's and Nomad's growth playbooks, including prioritizing or not when there's the opportunity to build multiple products;
– Nomad's main metrics to measure its health;
– How Nomad makes branding decisions and measures their ROI;
– What makes Lucas excited about building in fintech and in Latin America.

My name's Brian Requarth and this is the Latitud Podcast. Vamos, LatAm!

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