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The Axe Files with David Axelrod

Ep. 602 — Chris LaCivita

Nov 21, 2024
Chris LaCivita, a Marine Corps veteran and a key player in Republican political campaigns known for his sharp advertising strategies, shares his insights on navigating the complex world of politics. He discusses the unique dynamics of Donald Trump's 2024 campaign compared to previous runs. Chris reflects on how his military background influences his approach to campaigning and the intricate interplay of trans rights, abortion, and Biden's presidency in this election cycle. His firsthand anecdotes provide a peek into the ruthless tactics that define modern political battles.
01:05:02

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Chris LaCivita attributes his campaign strategies to his upbringing and military background, blending personal values with political acumen.
  • The podcast highlights LaCivita's role in innovative voter outreach programs that successfully engaged irregular voters for Donald Trump's campaigns.

Deep dives

Chris LaCivita's Background and Early Life

Chris LaCivita grew up in McKeesport, Pennsylvania, in a family of immigrants, with his paternal grandfather from Italy and maternal grandfather from Ireland. The family's experiences during the Great Depression shaped LaCivita's values, particularly his desire to succeed and help those around him, as exemplified by his Italian grandfather's establishment of a neighborhood soup kitchen. Though initially, there was little political discussion in his home, LaCivita's interest in politics began to develop during his college years at Virginia Commonwealth University, where he started to align with conservative principles. His background in the military, particularly his service as a Marine, not only influenced his character but also provided him with a foundational skill set for his future career in political campaigning.

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