

#19 - Eric Wollberg: From Lucid Dreaming at 12 to Building a Portal to Consciousness
Eric Wollberg is truely 1 of 1
At 12, he had his first lucid dream—woke up equal parts awestruck and terrified.
That moment sent him down a rabbit hole that never stopped.
Years later, he was in Jerusalem, working for the Israeli government’s venture arm, reading theology, and realising something wild: every prophet—Muhammad, Buddha, Abraham—received their visions in dreams.
What if that wasn’t a coincidence? What if everyone could access that same power?
That question turned into Prophetic—a neurotech company using transcranial ultrasound to induce lucidity in REM sleep. But before that, he got a front-row seat to another moonshot: Praxis
As the first employee, he helped build the early community from the ground up—throwing salons, cultivating demand, and watching Dryden Brown move mountains to turn an impossible idea into a movement.
He saw firsthand what it meant to create something out of nothing, how to weaponise belief, and how to build against the odds. That experience gave him the blueprint for what came next.
When he finally took the leap to start Prophetic, it was brutal.
At one point, he had just $1,700 left in the bank—the day before his wedding.
Prayed for the first time in years. 60 seconds later, an investor wired $25K.
The funding kept coming—he raised $1.4M—but instead of blowing $348K on an ultrasound machine, they built their own. Now they have 50+ transducers on the wall instead of one.
The tech is straight out of sci-fi—EEG + AI in a closed-loop system that actively steers pulses to modulate consciousness. Started with single-element transducers, now moving to multi-element, unlocking pulse steering at an entirely new level.
Basically a particle accelerator for consciousness.
And then there’s his theory: Qualia Takeoff. Humans are wired to chase more profound experiences—lucid dreaming is the next frontier.
He thinks it could be the key to catching up with AI before we become the equivalent of dogs staring at something beyond our comprehension.
Left the convo thinking about power laws, agency, and how people who dream with intent tend to bend reality in their favour.
His belief?
If you can control your dreams, why wouldn’t you do the same with your waking life?
Learn more about Eric and his company below: