Lesha Coltharp, the Executive Director of the Tourism Office in Vernal, Utah, joins the Destination Marketing Podcast to talk about navigating a unique tourism economy. Topics include unique challenges of Uintah County, the Origin of Adventure campaign, and finding ways to benefit off the pass through tourist.

"We're taught that you need to have something that draws the customer in- it doesn't matter if it's in the travel industry, clothing, perfume, food- it doesn't matter what it is. You have to have something that draws the customer to your product"- Lesha Coltharp

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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12: Navigating A Unique Tourism Economy with Lesha Coltharp