Smart devices have no impact on marketing… or do they?

Will new devices fundamentally change marketing?

71% of Americans say they check their phones within the first 10 minutes of waking up — Reviews.org

While we’re busy being addicted to smartphones, the tech industry is pushing more devices like smartwatches, fitness bands, pods and glasses. Tech research firm IDC predicts that the AR/VR market will grow by 8x to $26b by 2025.

The explosive growth of smart devices raises the question, “will devices fundamentally change marketing or not?”

✅Eli says yes, devices remove friction and make reaching consumers easier.

⛔Kevin says no, the fundamentals of marketing remain the same, only the format changes.

In this episode, we talk about:

* the impact of new devices on marketing

* whether new devices open new marketing channels

* the role of privacy for devices

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.contrarianmarketingpodcast.com