What Businesses and Brands Need to Watch Ahead of 2024 Election
Apr 9, 2024
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Mark Penn, Chairman and CEO at Stagwell Inc, discusses how businesses navigate polarizing political environment, potential business impacts of 2024 election outcomes, current polling data analysis, key issues for the upcoming election, and strategic messaging advice for the president and his team.
Businesses are strategizing for potential impacts of the 2024 election on trade policies, taxes, and climate change.
Strategic messaging, particularly addressing immigration, is crucial for the president's campaign success in the upcoming election.
Deep dives
Possible Business Impacts of Election Outcomes
The podcast discusses potential effects of the U.S. presidential election on businesses, with a focus on how corporate leaders are preparing for different scenarios. Executives are concerned about the impact of a Trump or Biden administration on trade policies, taxes, climate change, and immigration. For example, a second Trump term may prioritize America first policies leading to increased trade barriers, while a second Biden term could focus on climate change and tax hikes. The composition of Congress is seen as a crucial factor influencing business outcomes.
Strategic Messaging Advice for the Current President
In terms of strategic messaging, the podcast suggests that the current president should address key issues like immigration to bolster his campaign. Immigration has become a prominent concern among voters and taking a more proactive stance on this issue could help neutralize weaknesses and play to strengths. Additionally, the importance of economic performance in the upcoming months is highlighted as a crucial factor that could influence the president's chances of success in the election.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Mark Penn, Chairman and CEO at Stagwell Inc, discusses how businesses navigate the polarizing political environment. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.