Real Talk for Real Fundraisers Re-Release: Using Permission-Based Asking with Your Donors and Securing Meetings
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Aug 7, 2024 Join Debi Dunham, Client Experience Leader at Veritas Group, as she unpacks the art of Permission-Based Asking™ in fundraising. With over a decade of experience, Debi shares real-life stories illustrating how this approach fosters authentic donor conversations. Learn strategies for improving your asking skills, how to celebrate donor impact, and the benefits of offering a menu of giving options. Discover how respectful, collaborative dialogue can lead to increased donor trust and even larger gifts.
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Asking Is A Communication Framework
- Permission-Based Asking is a communication framework, not just a script for money asks.
- It combines partnership and facilitation to create respectful, two-way donor conversations.
Role-Play Led To A $2.5M Increase
- A trained fundraiser used permission-based asking with a long-time donor and the donor increased her gift to $2.5M.
- The donor said she was the only fundraiser who had ever asked her permission and felt honored.
Open Intro Calls With Permission
- Start intro calls by thanking the donor and asking for permission to ask a few questions.
- Use open questions like "what inspired you to give?" and finish with a short story of impact to end positively.