Full-Funnel B2B Marketing Show Episode 61: Maximizing the 12 Cs of LinkedIn Success with Tara Horstmeyer
Aug 13, 2021
54:04
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
Here are the 8 reasons why companies don’t do thought leadership on LinkedIn.
1. Lack of big picture: what can I get out from it aside from likes, views, and followers?
2. Lack of skillset: I don’t know how to write content.
3. Imposter syndrome: I have nothing to share and who’d be listening to me?
4. Lack of patience: it will take lots of time and effort until I’ll see the tangible results.
5. Time and priority: I don’t have time to write and distribute the content (which always means that it isn’t a priority now).
6. Small network: I don’t have a big network so people won’t see my content.
7. Compare themselves to the industry thought leaders: I’ll never have that engagement.
8. Ego: I can’t deal with the fact that almost nobody will engage with my content in the beginning.
We all have been there, done that.
The truth is that you don’t need a big network and great copywriting skills to start seeing the results from LinkedIn.
Aside from measuring the right metrics (not views, likes, or followers) you need to allocate time for this (I allocate one hour per day) and leverage a simple framework that was used by many much busier executives than me (and, probably, you).
I sat down with Tara Horstmeyer who was ghostwriting for the executives from the fastest-growing B2B startups and helped them to build a solid personal brand (aside from generating demand for their companies).
Join us to learn:
- How to maximize 12 Cs of LinkedIn success
- A simple 6-question framework for creating helpful LinkedIn content
- How to find the content ideas that will resonate with your target market fast
- How to stimulate the engagement with the content and make sure your target accounts will see it
- How to find a great copywriter that can ghostwrite for you
RESOURCES
Tara’s website Happy Words: https://www.happywordssell.com/
Tara on LinkedIn: https://www.linkedin.com/in/tarahorstmeyer/
Here are the 8 reasons why companies don’t do thought leadership on LinkedIn.
1. Lack of big picture: what can I get out from it aside from likes, views, and followers?
2. Lack of skillset: I don’t know how to write content.
3. Imposter syndrome: I have nothing to share and who’d be listening to me?
4. Lack of patience: it will take lots of time and effort until I’ll see the tangible results.
5. Time and priority: I don’t have time to write and distribute the content (which always means that it isn’t a priority now).
6. Small network: I don’t have a big network so people won’t see my content.
7. Compare themselves to the industry thought leaders: I’ll never have that engagement.
8. Ego: I can’t deal with the fact that almost nobody will engage with my content in the beginning.
We all have been there, done that.
The truth is that you don’t need a big network and great copywriting skills to start seeing the results from LinkedIn.
Aside from measuring the right metrics (not views, likes, or followers) you need to allocate time for this (I allocate one hour per day) and leverage a simple framework that was used by many much busier executives than me (and, probably, you).
I sat down with Tara Horstmeyer who was ghostwriting for the executives from the fastest-growing B2B startups and helped them to build a solid personal brand (aside from generating demand for their companies).
Join us to learn:
- How to maximize 12 Cs of LinkedIn success
- A simple 6-question framework for creating helpful LinkedIn content
- How to find the content ideas that will resonate with your target market fast
- How to stimulate the engagement with the content and make sure your target accounts will see it
- How to find a great copywriter that can ghostwrite for you
RESOURCES
Tara’s website Happy Words: https://www.happywordssell.com/
Tara on LinkedIn: https://www.linkedin.com/in/tarahorstmeyer/