The Undefeated Underdogs

Brett Goldstein - How Micro is reinventing email and making it great again!

Dec 5, 2024

01:00:31

👉🏼 About the Guest:

Brett Goldstein is the founder of Micro, an email-CRM blend so you can stay on top of your communications. He is also the co-founder of Launch House, which is a community built to connect and support the world's most ambitious entrepreneurs and creators. Launch House brings together emerging leaders in the startup and entertainment worlds to live in illustrious mansions around the world. Previously, he worked at Clearbit, Google, and Accenture, and graduated from the University of California, Berkeley.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 24,000 using give-first principles and creating high-value content. He recently sold his second SaaS product, GuestLab, and he is working on a startup idea while hosting this show.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for sponsoring The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

👉🏼 Description:

Listen in as Sharath and Brett discuss building in a crowded market, the origin of Launch House, blending ambition and relationships, and more!

👉🏼 Timestamps:

00:00: Episode Highlight
00:42: Shoutout to Acquire.com
03:09: Intro to Brett Goldstein - founder of Micro, an email-CRM blend so you can stay on top of your communications.
04:33: Where Brett found his passion for startups
08:40: What inspires Brett to create?
10:10: Brett's first projects before Google
12:14: Why Brett chose startups and not music as a career
16:22: How Launch House turned from a reality show to a hacker house
20:28: How Brett went from a random tweet to building a network of founders at Launch House
22:43: How Brett pushes founders towards ambition AND relationship-building
25:20: How Brett took advantage of the crypto wave
27:59: What do most founders miss really easily?
33:02: Why Brett is choosing to reinvent email
40:12: How to avoid the downsides of a crowded market
43:01: Why Micro is creating an email-CRM blend
48:30: The problem-solving frameworks Brett used to build Micro
50:15: Brett's criteria for finding cofounders
52:43: Brett's cheatsheet to building a network in tech
54:30: How will AI impact the rise of startups and creative projects?
58:30: What Brett would build if not Micro
1:00:03: Outro and closing thoughts