The Town with Matthew Belloni How To Save Movies With the CEO of AMC Theatres
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Sep 1, 2025 
Adam Aron, CEO and chairman of AMC Theaters, joins Bloomberg’s Lucas Shaw to tackle the paradox of cinema today. They discuss the challenges theaters face in the age of streaming, from advertising overload to trailer fatigue. Aron shares insights into AMC's innovative strategies, including their subscription model and enhancing customer experiences through IMAX and Dolby Cinema. They also explore how theaters can evolve and maintain relevance, especially in collaboration with film studios, while balancing nostalgia with modern consumer demands.
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Theaters Are Built For Peak Days
- Adam Aron compares theaters to a church built for Easter: busy weekends, empty weekdays.
- He says AMC must add movies and find alternate uses for excess capacity to raise average occupancy.
Near-Misses With Netflix Deals
- Adam Aron recounts long negotiations to get Netflix films like The Irishman into theaters.
- He says deals failed despite hours of discussion and that Glass Onion was played to persuade Netflix.
Quality Concessions Drive Revenue
- Aron describes boosting concession quality and locking suppliers with long-term contracts to secure premium popcorn.
- He links higher food quality to improved per-patron revenue post-COVID.