The Vegan Report Money Saves Animals. With Liz Wheeler & Alice Müller Coleman | Ep. 87
Aug 19, 2025
Liz Wheeler, philanthropy manager at Faunalytics, and Alice Müller Coleman, development manager at Balanced, delve into the crucial role of funding in animal advocacy. They reveal the complexities of donor motivations and discuss the pressure on organizations in securing funds. The duo addresses the often-overlooked challenges faced by sanctuaries and the need for a nurturing work culture to combat burnout. With insights on strategic fundraising approaches and the importance of transparency, they empower listeners to support meaningful animal causes.
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From Foster Care To Fundraising
- Liz Wheeler started in animal care and accidentally fell into fundraising after entering donations at a humane society.
- Her volunteer path led to a decade-long fundraising career driven by connecting people to animal causes.
Canvassing Laid The Foundation
- Alice Müller Coleman began fundraising on the streets with Greenpeace and later joined Mercy for Animals as an executive assistant.
- Early canvassing forced her out of comfort zones and taught real-time persuasion useful for development work.
Fundraising Is Relationship Work
- Donors often already care about the cause and want opportunities to fulfill their values.
- Fundraising is more about building relationships than convincing strangers to care.