Nodes of Design#123: Audio Branding with Dexter Garcia

In this episode of Nodes of Design, we explore the powerful world of Audio Branding with Dexter Garcia, audio branding strategist, UX sound designer, music producer, and co-founder of Audio UX. Based in New York, Dexter has been instrumental in crafting holistic sonic identity systems for global brands across various industries, including international banks, electric vehicles, AI voice assistants, and smart home appliances.

Tune in as Dexter takes us behind the scenes of how sound becomes design. We discuss the psychology of audio, building consistent sonic identities, and how brands can harness the emotional power of sound to create meaningful and memorable connections.

If you’ve ever wondered how design is heard, not just seen this episode is for you.

Follow Dexter on LinkedIn https://www.linkedin.com/in/dextergarcia/ and visit https://auxnyc.com/ to hear more.

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This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.