This Week in Local E74: Damian Rollison, SOCi: Will AI Kill or Complement Search?
In E74, Localogy analyst Mike Boland welcomes SOCi Director of Market Insight Damian Rollison, a research whiz whom Mike anoints as an honorary lifetime member of the local search analyst community.
Enjoy this geeky yet breezy conversation about modern trends in search, in particular, how generative AI is transforming (but not destroying) the search experience. The conversation is timely amid reports that OpenAI (e.gChatGPT) is on the verge of rolling out its own search engine.
But the conversation doesn’t limit itself to AI. Mike and Damian talk about other ways that search is evolving. For example, the two discuss how TikTok has become the preferred search engine of many younger consumers, even if it isn’t even a search engine.
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