Welcome to the first of our three-part ‘Women in Creative Leadership’ special. This mini-series aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. Where are we in the fight for true equality? What more can be done, and how can we as an industry make sure that every talented female has the opportunity to climb the ranks into senior leadership positions?

Our first guest to discuss these crucial issues is Larissa Schneider, Head of Marketing at Noname Security - leaders in API security. We first met Larissa during her time with our client, cloud computing firm Nutanix, whom she joined after they acquired her previous firm PernixData. The PernixData/Nutanix journey was a wild ride for Larissa, encompassing stints in Silicon Valley and her native Germany, an IPO, and a fairly rapid ascent up the leadership ranks.

Now Larissa is a creatively driven leader at a company that is truly making waves achieving “unicorn” status only one year out of stealth. As you’ll hear, she is inspirational, wise and well worth listening to.

Timestamps:
(08:51) – Larissa’s background and career
(12:48) – What inspired Larissa to get into marketing and the tech scene
(15:30) – Thoughts on where the tech industry is in terms of equality and opportunities for female marketers
(18:13) – How COVID enabled more opportunities for diversity through flexibility in remote working
(23:18) – The hiring process and how a change in approach can reap rewards
(27:09) – The role of mentors in her career

Follow Larissa on LinkedIn: https://www.linkedin.com/in/schneiderlarissa/

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