Why That Worked – Presented by StoryBrand.ai

#21: Slate—Why This $20K Truck Is Getting All the Attention

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May 26, 2025
Explore the art of standing out in crowded markets by effectively communicating what makes your product unique. The discussion highlights Slate, a $20K electric truck, and its innovative, humor-filled launch campaign designed to resonate with consumers. Discover the importance of addressing customer pain points and crafting a simple, relatable message that emphasizes affordability and fun. Learn how effective branding and proactive messaging can drive consumer interest and loyalty, making your product the go-to choice.
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ADVICE

Ignore Competitors, Focus Customers

  • Focus on your customers, not competitors, to develop better messaging and service.
  • Ignoring competitors helps you innovate and serve your customers uniquely and effectively.
ADVICE

Position Against a Problem

  • Define your product against a clear problem customers hate, like high prices.
  • Communicate your solution as the opposite to stand out in crowded markets.
ADVICE

Use Humor and Explain Value

  • Use humor and playfulness in messaging to diffuse tension and attract attention.
  • Show why your product is cost-effective rather than just labeling it cheap.
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