UXRConf 2020 - Amber Westerholm-Smyth and Carolina Pizatto - Personas Are Dead. Long Live Personas!

Are personas bad tools? Or do they just have a bad reputation because they're being built wrong?

Amber and Carolina took a new approach to building personas, reimagining the data they contain, the way to build them, and the artifacts they produce. If you're looking for a better way to communicate information about your users, don't miss this step-by-step guide to persona building.