Creative Pep Talk

483 - Artist Case Study: The Niche Shortcut with Olivia Rafferty

Dec 11, 2024
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

From Woe to Geology

  • Olivia Rafferty, a Scottish singer-songwriter, was discouraged by a mentor early in her career.
  • She turned this negative experience into inspiration, leading her to create a concept album about geology.
INSIGHT

Kickstarter as Marketing

  • Kickstarter is not just for funding; it's a presale platform and marketing tool for building hype.
  • The scarcity element creates urgency and grabs attention.
ADVICE

Niche Hacking

  • Escape the competition in your field by applying your skills elsewhere.
  • Find niches in other communities where your skills are unique.
Get the Snipd Podcast app to discover more snips from this episode
Get the app