Rebecca Tracey and Changing Business Models

Dec 14, 2021

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If you’ve been following us for a while, you probably know that we’re obsessed with the concept of being a business nomad.

What’s not to love about getting to travel the world while still running your business?

And before Jeni took the plunge and invested in her own Airstream, she had a few entrepreneurs she would follow for travel inspo - people who were living the #campingcarlife and working while going on new adventures every day.

One such entrepreneur was Rebecca Tracey.

The founder of The Uncaged Life, Rebecca works with coaches and solopreneurs in the baby stages of their business to help them get clear on their brand messaging, create packages that sell, and attract lifetime clients.

Though she’s been in the business for a long time (in fact, 2021 is her 10th anniversary!), her model has had to go through some huge changes recently.

Before 2021, over 50% of Rebecca’s total revenue came from two live launches a year, which ran for weeks at a time. Once they wrapped up, she would take a step back and use the downtime to travel and unwind.

While this might seem like a stressful model for some, Rebecca loved it. She loved the adrenaline-pumping excitement of a live launch, and loved the free time she got afterwards.

However, due to several big life changes that happened to her this year (including moving from Toronto to Squamish, BC), Rebecca decided that her live-launch model didn’t make sense for her moving forward. So, she decided to focus on her evergreen programs and offering her clients year-round support.

Switching to such a drastically different model nearly 10 years into your business isn’t easy.

And Rebecca never makes it sound like it is.

In this episode, she candidly talks about WHY she switched models in the first place, how she doesn’t have everything figured out just yet, and why feeling scared in your business is 100% okay.

Here’s what else you can expect in the episode:
Why Rebecca is retiring from her nomad life
How she’s updating her programs for her new model
Her organic marketing tips that ANY business owner can implement
Her experiments with Facebook Ads
What Rebecca’s 2022 is going to look like

If you’ve had to change your business model in the pandemic and feel like you’re not quite sure where the future will take you, this episode might help quell some of those fears!

RESOURCES:

This Week’s Joy:
In memory of her late cattle dog Rhubarb, Rebecca has been obsessed with the Cattle Dog hashtag on Instagram!

This Week’s Hustle:
Rebecca’s hustle is someone you might remember from And She Spoke - Denise Duffield Thomas!
Denise is the epitome of a ‘chill-preneur’ and Rebecca listens to her podcast when her business gets complicated.

This podcast is brought to you by the Marvelous online teaching platform.

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