Sales Transformation #448 S2 Episode 317 - IT’S A GOLD MINE!!! The Valuable Things You Get From The Winback Process
THERE’S GOLD BURIED IN YOUR LOST CUSTOMERS.
Doing the winback process brings out a lot of valuable things, and it doesn’t only mean money. You can actually learn a ton of things through the feedback that you can collect along the way, and these learnings can help you get better. Let’s dig up more of this buried gold in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
- Things you learn from winback that you can't from anywhere else
- Timing is very important in mitigating churn
- Not winning them back today doesn't mean forever
- Sometimes you need to leave something to appreciate what you had
“There are things that you learn in the Winback process that you can't learn anywhere else. So we're talking about feedback. So even if somebody doesn't necessarily come back, let's say, you're in the average, and 20% to 30% of the people you try to win back, come back, but you have conversations with a good majority of the remaining people that didn't come back. There's so much that you learn through those interviews in those surveys, they're going to help you overall, as a business” - Collin
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Connect with Collin HERE or through LinkedIn!
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