Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re budgeting for creative, when more isn’t always better, and the costs of maximizing volume.

We also explore the challenges of producing at scale, what “quality” really means in today’s ad landscape, and how creative strategy evolves as a business grows.

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00:00 Introduction

04:23 Creative Testing Volume: The Debate

10:02 Finding the Right Balance: Volume vs. Quality

14:16 Setting Creative Goals and Deliverables

20:13 The Spectrum of Creative Strategies

24:44 Long-Term Investments in Creative Assets

30:42 Diversity in Content for Non-Cookware Categories

36:15 Strategic Depth in Marketing Approaches

39:01 Navigating Creative Exploration and Product Launches

42:08 Leveraging AI for Customer Experience

51:00 Budgeting for Creative Production

56:59 The Role of AI in Creative Strategy

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